Cellhelmet • Creative Director • Nov 2022-Present
Brand Management / Art & Creative Direction / Executive Leadership
Brand Management / Art & Creative Direction / Executive Leadership
- Built and led a multi-disciplinary team of on-site and remote employees.
- Engineered an interdepartmental workflow and project management overhaul.
- Established new company-wide design direction & creative strategy used to support direct to consumer, retail and wholesale business.
- Collaborated with Marketing Director to increase the effectiveness of our direct to consumer website, specifically focusing on revenue (+87%), average order value (134%) and conversion rates (+67%).*
- Total project output exceeded previous year’s total in only 6 months, finished year 1 with 2.72 times total number of completed projects.
- Member of Product Development and Executive Leadership teams.
- Engineered an interdepartmental workflow and project management overhaul.
- Established new company-wide design direction & creative strategy used to support direct to consumer, retail and wholesale business.
- Collaborated with Marketing Director to increase the effectiveness of our direct to consumer website, specifically focusing on revenue (+87%), average order value (134%) and conversion rates (+67%).*
- Total project output exceeded previous year’s total in only 6 months, finished year 1 with 2.72 times total number of completed projects.
- Member of Product Development and Executive Leadership teams.
Always WRKing Creative, LLC • Owner+Creative Director • Nov 2014-Present
Creative Consulting / Brand Design / Business Development
- Specialized in brand design, advertising campaign implementation and new business development.
- Developed, delivered and managed implementation of long-term branding and advertising campaigns, providing creative direction to and/or working alongside client’s internal creative teams.
- Crafted award-winning logos and impactful brand identities for new businesses.
- Collaborated with teams and clients from around the world.
- Developed, delivered and managed implementation of long-term branding and advertising campaigns, providing creative direction to and/or working alongside client’s internal creative teams.
- Crafted award-winning logos and impactful brand identities for new businesses.
- Collaborated with teams and clients from around the world.
QUAD Graphics • Senior Design Lead • Jun 2010-Nov 2014
Publication+Advertising Design / Photo+Video Direction / Campaign Implementation / Team Leadership
- Agency liaison and senior design lead on-site at Dick’s Sporting Goods (DSG) in Pittsburgh, PA.
- Design lead on nationally-distributed seasonal catalog/magazine hybrid that delivered promotional redemption rates averaging 24% over 4.5 years.
- Collaborated with DSG brand team, photo coordinators and product managers to build and manage comprehensive photo plans for seasonal brand campaigns.
- Built, managed and directed photo and video teams responsible for capturing emotional, authentic sports and lifestyle media for print, digital, in-store and television.
- Led a combination of agency and internal teams in the concept, creation and implementation of national advertising campaigns.
- Design lead on nationally-distributed seasonal catalog/magazine hybrid that delivered promotional redemption rates averaging 24% over 4.5 years.
- Collaborated with DSG brand team, photo coordinators and product managers to build and manage comprehensive photo plans for seasonal brand campaigns.
- Built, managed and directed photo and video teams responsible for capturing emotional, authentic sports and lifestyle media for print, digital, in-store and television.
- Led a combination of agency and internal teams in the concept, creation and implementation of national advertising campaigns.
GNC • Senior Designer • Nov 2008-Jun 2010
Publication Design / Photo+Video Direction / Brand Design
- Collaborated with external photography partner and agency of record to build new brand voice, photography style, design standards and corporate retail presence.
- Lead internal design team in implementation of new visual language and brand design style across retail stores, direct mail and internal communications.
- Held a 13% average for direct mail redemption rate for non-members, and a 27% redemption rate for Gold Club (Rewards Program) members
- Worked with merchandising team and external photography partner to concept and direct all photography and video captured during my tenure.
- Lead internal design team in implementation of new visual language and brand design style across retail stores, direct mail and internal communications.
- Held a 13% average for direct mail redemption rate for non-members, and a 27% redemption rate for Gold Club (Rewards Program) members
- Worked with merchandising team and external photography partner to concept and direct all photography and video captured during my tenure.
Dick’s Sporting Goods • Senior Designer • Feb 2007-Nov 2008
Publication Design / Photo+Video Direction
- Worked alongside creative director to plan, develop and design a new direct mail product called Game On, a nationally-distributed catalog/magazine hybrid that averaged a 21% promotional redemption rate over 1.5 years.
- Collaborated with creative director and other internal partners to build workflow and logistics for location photo and video shoots.
- Art directed and managed location and studio photo and video shoots, capturing compelling sports and lifestyle photography and video was used across print, digital and in-store communications.
- Collaborated with creative director and other internal partners to build workflow and logistics for location photo and video shoots.
- Art directed and managed location and studio photo and video shoots, capturing compelling sports and lifestyle photography and video was used across print, digital and in-store communications.
Armstrong Group Of Companies • Graphic Designer • Oct 2005-Feb 2007
Brand Design+Management / Photo+Video Direction
- Worked with senior marketing executives to deliver cohesive, multi-channel brand and sales campaigns.
- Managed all phases of print production, including quoting, quality assurance and on-site press checks.
- Directed internal photography and video for print and digital HR Handbook.
- Managed all phases of print production, including quoting, quality assurance and on-site press checks.
- Directed internal photography and video for print and digital HR Handbook.
Production Masters, Inc • Junior Designer • November 2002-July 2003
Logo Design / Digital Production Design / Concept Development
The Abreon Group • Junior Designer • December 2001-October 2002
Graphic Design / Logo Design / Publication Design / Direct Mail Design / UX Design
Giant Eagle • Production Designer • June 2001-November 2001
Catalog Production / Photo Assistant / Package Design / Logo Design
*Statistics as of Oct 31, 2024.